Apple’s “Start Something New” campaign aims to show the world how creativity is possible on an iPhone. The company commissioned eleven artists to create artwork using only an iPhone and various third-party apps.
The work ranges from impressionistic to realistic, with a variety of different scenes and inspirations. Here are a few examples:

Photographer Bernhard Lang likes capturing landscapes from a higher point of view. He takes this notion to the extreme in Bird’s iView by shooting with iPhone 6s Plus from a helicopter thousands of feet in the air and then editing with Adobe Photoshop Express. The shift in perspective provides a dramatic and humbling view of nature.


For more examples: “Start Something New”